Buying Arbonne Business Cards, Flyers - Are You Wasting Your Money?

Published: 07th December 2009
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Arbonne International is a network marketing company that specializes in high-end skin care and nutritional products. Originally founded in 1975 in Switzerland by Petter Morck, Arbonne made its way to the US in early 1980. Since then Arbonne has become a global company in MLM industry.

Arbonne recommends to grow this business with the help of 'old school' marketing techniques, where you market products to friends and family, hosting home parties, giving away free samples or throwing Arbonne business cards, flyers away and hoping for someone to respond. These 'old school' friends and family invitation techniques, or how to invite prospects to present their network marketing business opportunity are simply ineffective, outdated techniques that have been proven NOT to work for many years now. And way by TOO MANY hopeful distributors.

The challenging aspect of growing such an important business with the help of business cards or flyers alone, is that you're typically limiting yourself to narrow circle of people instead of targeting masses.

Handing out magazines, business cards and flyers simply isolates your marketing region to a select amount of people (who are NOT even targeted enough!), it takes tremendous amount of time and energy, and at the end of the day this strategy can leave a frustrated distributor paying $10 - 30 per lead before he even pick's up a phone to talk to his prospect.

Success in MLM is ultimately determined with the marketing skill-set of the distributor. 'Old school' strategies today is really a dead activity. In order for your marketing campaign to be effective you have to learn how to deliver the RIGHT message to the RIGHT market.

One way for consultants to generate a larger income would be to market themselves individually through targeted advertising. While this fact is true - Arbonne doesn't allow any marketing of their products other than their corporate marketing, and independent consultants are not allowed to display their product for sale, take out an add in the yellow pages, or use the Internet to promote the company, - this actually is a good thing.

Because you don't even want to advertise Arbonne products or use online advertising to promote the company! What you really want to promote (online, or off-line) is YOU. Attraction marketing is a style of marketing that positions representatives as experts in generating leads, establishing themselves as authority figures in network marketing, and developing yourself as a brand.

In closing I can say that in order to succeed with Arbonne International business you have to learn direct-response marketing strategies. Then develop your skills and learn how to come across as a solution based marketer (not a seller!) who can provide a solution to peoples problems, the solution to your prospects pains, and you will dramatically increase your results. Spending money on Arbonne business cards, flyers or relying on other 'old school' tools and methods will not get your success very far.

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